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Our Story

SUPERAHEROES + SUPERASTARS

In 1999, Taiwanese-Americans Ben Liao and April Tsao founded Signet Tours in Los Angeles. At the time, good tour choices for the Chinese-American community were sparse, so the goal was simple: in light of an unknown future, they wanted to ensure that every VIP who chose a Signet tour would be confident and assured before departing and experience a worthwhile trip upon returning.

In 2008, Supera Tours was born as the sister brand for English-speaking travelers with the same simple intentions – to make it easy for travelers to find a trustworthy tour company, and to provide the highest quality, most worthwhile tours for all.

Though our two brands serve different markets, we still closely follow our organization’s original philosophy to accomplish this goal: obsess in designing and operating all details of our products from beginning to end to ensure our guests the experiences of a lifetime.

Through persistence and faith, we continue to strive to fulfill our promise every day. Each itinerary is meticulously designed, from big details like inspection of the destination, training of our guides, to smaller things like the specific orientation of each hotel room, and the taste of each dish, including the thoroughness of our service to guests during the journey... and we are blessed to see the results have paid off. Today, our organization has grown to include offices in the US, Canada, Taiwan, and China, a team of over 60 elite tour guides around the world, tours to five continents, and hundreds of thousands of happy travelers.

Together with our guests, we’ve journeyed to Everest, enjoyed the mystery of Machu Picchu in the quiet uncrowded morning, admired the beauty of Fuji, and made wonderful friends along the way… Good travel is an art that enhances the color and texture of life.

For over 10 years, Supera tours has been conscientious and reliable, without changing our original intentions, leading travelers to see the world in an elegant way, making every trip a life-enriching process!

Our name, Supera Tours, is meant to represent a "superior touring experience." We think of our community of travelers as our SUPERASTARS, and we like to think of ourselves as SUPERAHEROES, providing and sharing the magic of great travel with you as our close friends.

The Supera Way

With ingenuity, we promise you peace of mind

MADE FOR MEMORIES

We believe travel should be leisurely walks down memory lane, not sprints. In the spirit of promising you the most memorable once-in-a-lifetime trips, we are constantly striving to make our guests feel honored, comfortable, and happy.

TOURS DESIGNED BY TRAVELERS FOR TRAVELERS

We love travel, so touring excellence is at the heart of everything we do. We nitpick all details of our tours from transportation to each hotel room and meal, experiencing them ourselves to strictly control the quality of our trips, ensuring our travelers can go without regret.

DEDICATED GUIDE AND SERVICE TEAMS

Our world class team has grown through years of training, annual tour guide meetings, and activities, and we are blessed to have been awarded high praise from our guests: “The service and professionalism of your guides have exceeded our expectations.” Our team members around the world are responsible for all details 24/7, keeping an eye on changing situations in real time to ensure everyone a safe and smooth journey.

HOTELS ARE MORE THAN JUST A BED

A hotel is not merely a place to rest your head. We hand-pick each one to give you comfort, great views, unique experiences, and above all, memorability. We carefully consider locations to let your mind, body, and spirit wander freely in our surroundings while feeling at home.

TRAVEL BY TASTEBUD

Every culture communicates through the art of dining, so we treat food as a priority for all great trips. The only thing we love more than eating great food is SHARING great food with our travelers. We hand-pick each great meal by following our senses to lead us to memorable Michelin star restaurants, insider favorites, and local street carts.

PEACE OF MIND FOR OUR SUPERASTARS

Honesty, comfort, and peace of mind are our service tenets. We provide complimentary world-class travel protection,
high-definition headsets on tour, porterage (Sorry! Not available in all areas.), branded bottled water, restroom fees, and 24/7 team support, so you can travel worry-free. Leaving you only to decide where you want to go next!

The Supera Way

MADE FOR MEMORIES

We believe travel should be leisurely walks down memory lane, not sprints. In the spirit of promising you the most memorable once-in-a-lifetime trips, we are constantly striving to make our guests feel honored, comfortable, and happy.

The Supera Way

TOURS DESIGNED BY TRAVELERS FOR TRAVELERS

We love travel, so touring excellence is at the heart of everything we do. We nitpick all details of our tours from transportation to each hotel room and meal, experiencing them ourselves to strictly control the quality of our trips, ensuring our travelers can go without regret.

The Supera Way

DEDICATED GUIDE AND SERVICE TEAMS

Our world class team has grown through years of training, annual tour guide meetings, and activities, and we are blessed to have been awarded high praise from our guests: “The service and professionalism of your guides have exceeded our expectations.” Our team members around the world are responsible for all details 24/7, keeping an eye on changing situations in real time to ensure everyone a safe and smooth journey.

The Supera Way

HOTELS ARE MORE THAN JUST A BED

A hotel is not merely a place to rest your head. We hand-pick each one to give you comfort, great views, unique experiences, and above all, memorability. We carefully consider locations to let your mind, body, and spirit wander freely in our surroundings while feeling at home.

The Supera Way

TRAVEL BY TASTEBUD

Every culture communicates through the art of dining, so we treat food as a priority for all great trips. The only thing we love more than eating great food is SHARING great food with our travelers. We hand-pick each great meal by following our senses to lead us to memorable Michelin star restaurants, insider favorites, and local street carts.

The Supera Way

PEACE OF MIND FOR OUR SUPERASTARS

Honesty, comfort, and peace of mind are our service tenets. We provide complimentary world-class travel protection,high-definition headsets on tour, porterage (Sorry! Not available in all areas.), branded bottled water, restroom fees, and 24/7 team support, so you can travel worry-free. Leaving you only to decide where you want to go next!

SUPERASTARS

Rejoice in meeting friends, travel the world together
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global SUPERAHEROES

Quality, Value, Integrity, Detailed, Sharing
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The best way of life, nothing is better than
Being with a group of like-minded people,
Journeying together on the same path of ideals.
Look back, there is a story along the way,
Look down, step firmly,
Look ahead, the direction is clear!

Awards

Do the right thing, recognition will follow
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awards
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