Latest News: COVID-19 Updates

We're Changing Our Name!

After 10 years in business, one of the most common questions we hear is: “Why are you called Super Value Tours?”

Back when we were founded as the sister company to Signet Tours, a well-known Taiwanese-American brand, we chose “Super Value Tours,” the direct translation of Signet’s Chinese name. Despite plenty of funny reactions over the years, we’ve never really minded since we have always been proud of our heritage of high quality. Through everything, our focus has always been on providing the best tours to people who know and love travel.

Guests who knew us and what we stood for never minded either. New guests often approached with curiosity and skepticism, but encouraged us when they came back from trips saying "Your tours are fantastic! We COMPLETELY understand the name (still, you should consider changing)!"

We're not the type to make excuses, so after hearing so much passionate support from our guests for so long, we figured it's time for change.

Time for a New Era.

SUPERA stands for superior. While the name is new, it still represents our strong spirit of caring about the details that separate great quality tours from the rest: better guides, better meals, better itinerary design, better service.

Our entire team is still here, and we are excited to embark on this new chapter together. We look forward to improving ourselves and the lives of those around us, and are more excited than ever to share memories of a lifetime with our travelers, both old and new.

A Word About Our Website

We value honesty and transparency. You'll find many of the photos featured on our website are directly shot on actual tours contributed by our team and our kind guests. We hope we can inspire you with some great travel ideas!

5 Reasons Travelers Choose Us


Hands-on Quality

To personally ensure excellence, we do everything ourselves, from chartering our own private ships to hand-selecting every hotel on your itinerary.


No Tourist Traps

We include only the most worthwhile places on any of our tours, and refuse to clutter your trip with any time-wasting tourist traps.


Designed for Memories

Never feel rushed through a packed, forgettable program. Our team paces your itinerary so you'll savor wonderful experiences & remember each one.


Travel by Tastebud

Food is key in every culture, and we simply love to eat! From street-food to Michelin ranked, we're always seeking the best cuisine to share.


Total Peace of Mind

World-class planning, complimentary travel protection, and 24/7 team support are just a call away. We'll carry the baggage so you travel worry-free.

Meet the Team

Los Angeles

Roy L

Vice President

Liz D

Sr. Sales Manager

Sachi M

Sales Manager

Serena N

Sales Manager

Nancy L


Renee V

Graphic Designer


coming soon